Portfolio/
Manchester United CC Campaign
Commercial Bank of Qatar partnership with Manchester United
As Senior Marketing Manager at Commercial Bank, I was part of the team who worked on the marketing campaign for the launch of the Commercial Bank of Qatar - Manchester United Credit Card, under a five-year exclusive partnership with the globally acclaimed football team. This initiative aimed to introduce exclusive financial products, including branded debit and credit cards, aligning with Qatar's vision for the 2022 Fifa World Cup.
Key Highlights:
Managed the campaign's brand image and creative to appeal to Manchester United fans and potential customers.
Marketing communications activation campaign for the launch and customer acquisition.
Organized a prize draw for a trip to Old Trafford, exclusive merchandise, live game screenings, and annual Manchester United Football Schools for children.
Utilized the partnership to introduce innovative products.