CBQ Brand Transformation

In 1975, Commercial Bank of Qatar (Cbq) opened its doors in Doha, Qatar – the first private sector bank in the country. This was the first of many ‘firsts’ the Bank has achieved over the years. Anticipating the next generation of digitally empowered customers, Cbq appointed a branding agency to help position the bank for the next phase in its growth.

As the Head of Brand and Design at Cbq, I was involved in the project creative development and implementation. My role was to extend the brand implementation across all digital channels, collaterals and retail branches.

The rebrand project was a great success winning brand transformation awards.