Expertise

With 20 years of experience in strategic brand communications, transformation, governance, and growth marketing, I specialize in helping organizations develop, govern, and scale their brand and communications.

Currently based in Doha, I consult with clients across the GCC, leveraging deep expertise in the Qatari market while maintaining a regional and global outlook. My work spans B2B, B2C, and B2G sectors across industries including higher education, policy institutes, non-profits, financial institutions, logistics, incubators, research labs, retail, and technology. This cross-sector experience enables me to develop tailored strategies that address each industry's unique challenges and opportunities.

Beyond strategy, I am deeply committed to mentorship and leadership development, fostering teams that don’t just execute but innovate and grow. I believe in the transformative power of leadership—where the right guidance and structured approach elevate both individual careers and organizational success.

Multidisciplinary

Strategic Brand Communications

Strategic brand communication ensures a brand’s identity, positioning, and messaging are cohesive, consistent, and impactful across all touchpoints. It bridges internal culture and external perception, creating a brand that is trusted, recognizable, and engaging.

Transformation and Governance

Transformation and governance ensure that marketing and communications are structured, scalable, and compliant, enabling organizations to operate efficiently and effectively in dynamic environments. It’s about building capable teams and implementing systems that empower brands to grow with clarity, consistency, and control.

Growth
Marketing


Throughout my career, I have led over 1,000 integrated marketing communications (IMC) campaigns across various industries. My work spans the B2G, B2B, and B2C sectors, focusing on driving measurable growth, boosting customer acquisition, and fostering loyalty.

Leadership at heart

A significant aspect of my management expertise lies in developing and guiding high-performing marketing teams. I’ve managed and scaled teams for 18 years. Regardless of team size, my priority has always been to nurture a collaborative atmosphere that promotes creativity and innovation. My leadership style is characterized by a dedication to clear guidance, coupled with the encouragement of team members to take initiative and offer their distinct insights. This approach has been instrumental in achieving both team and project success

Professional Experience

  • Whysdome.com

    Co-founder and Chief Marketing Officer
    2024 - Present

  • OmniX, UAE

    Managing Director and Chief Marketing Officer
    2023 - Present

  • Hamad Bin Khalifa University, Qatar

    Marketing Manager / Acting Director of Communications
    2014 - 2023

  • Commercial Bank, Qatar

    Unit Head of Brand and Design
    Senior Marketing Manager
    E-Communications Manager
    2005-2014

  • Coldwell Banker, Lebanon

    Media Manager
    2004-2005

  • Web / Advertising Agencies

    Digital and Brand Desiger
    1998-2004

Download my resume

“Houssam is a professional in his field and possess an excellent execution track record. He is innovative and creative in terms of corporate communication channel, outputs and other collateral. His execution speed is phenomenal. His grasp of communicating Knowledge Management as a value-added corporate capability in attention-grabbing format is exciting. He is an excellent team player and would endorse with him with confidence.”

Norlida (Oli) Azmi,
Chartered FCIPD, Group Chief People Officer Axiata Group,
Adjunct Professor (UNITAR), Author, Keynote Speaker