Expertise

With over 20 years of experience in marketing communications within both B2B and B2C sectors, I've gained a multidisciplinary skill set, excelling in leading teams and executing impactful projects.

I am currently based in Dubai and work with various clients in MENA region on consultancy basis. My engagement with organizations from varied sectors—such as higher education, policy institutes, non-profits, financial institutions, logistics, incubators, research labs, retail, and technology—has allowed me to tailor marketing solutions to meet specific client needs.

My leadership is defined by a deep commitment to mentorship and career development, focusing on empowering team members to thrive and progress. This approach to nurturing talent has been key to achieving both individual and organizational success, underscoring my belief in the transformative impact of effective leadership.

Multidisciplinary Experience

Strategic Communications

I am proficient in developing and scaling marketing communications strategies that support organizational goals. My experience covers market research, strategy mapping, crisis communication, external and internal communications, and media relations.

Brand
Management

I’ve been immersed in brand development, leading award-winning projects that are both complex and creative. I know branding inside and out—from research and strategy to scaling, positioning, and managing. I help organizations not only build their brands but also implement and govern them

Performance Marketing

Throughout my career, I have led over 1,000 integrated marketing communications (IMC) campaigns across various industries. My work spans the B2G, B2B, and B2C sectors, focusing on driving measurable growth, boosting customer acquisition, and fostering loyalty.

Content
Marketing

My content marketing approach is characterized by a wide range application of content formats, thoughtfully designed to resonate with varied audience segments across both digital and traditional media landscapes.

Leadership at heart

A significant aspect of my management expertise lies in developing and guiding high-performing marketing teams. I’ve managed and scaled teams for 18 years. Regardless of team size, my priority has always been to nurture a collaborative atmosphere that promotes creativity and innovation. My leadership style is characterized by a dedication to clear guidance, coupled with the encouragement of team members to take initiative and offer their distinct insights. This approach has been instrumental in achieving both team and project success

Professional Experience

  • Whysdome.com

    Co-founder and Chief Marketing Officer
    2024 - Present

  • OmniX, UAE

    Managing Director and Chief Marketing Officer
    2023 - Present

  • Hamad Bin Khalifa University, Qatar

    Marketing Manager / Acting Director of Communications
    2014 - 2023

  • Commercial Bank, Qatar

    Unit Head of Brand and Design
    Senior Marketing Manager
    E-Communications Manager
    2005-2014

  • Coldwell Banker, Lebanon

    Media Manager
    2004-2005

  • Web / Advertising Agencies

    Digital and Brand Desiger
    1998-2004

Download my resume

“Houssam is a professional in his field and possess an excellent execution track record. He is innovative and creative in terms of corporate communication channel, outputs and other collateral. His execution speed is phenomenal. His grasp of communicating Knowledge Management as a value-added corporate capability in attention-grabbing format is exciting. He is an excellent team player and would endorse with him with confidence.”

Norlida (Oli) Azmi,
Chartered FCIPD, Group Chief People Officer Axiata Group,
Adjunct Professor (UNITAR), Author, Keynote Speaker