Brand and
Marketing
Expert
Leader
Consultant
Expertise
I help organizations govern and scale their brands, both internally and externally.
Highlight
A brand strategy and marketing communication plan to reposition the Community College of Qatar as the nation’s largest university college
Repositioning of the Community College of Qatar
Brands
Some of the brands I’ve enjoyed working with throughout my career
“I have worked with many professionals throughout my 20+ years journey in comms consultancy, but Houssam was a unique one to work with. His ability to see his projects holistically, plan strategically and oversee a team through a flawless execution is admirable. His Marketing Communications expertise, team management experience, combined with his drive to get things done, have earned him a long and proven track record of communications industry successes.”
Diala Abdulmalak,
Senior Director and Country Lead,
Weber Shandwick Qatar
Insight
The Branding of Nations:
How Nationalism Shapes Broader Identities
We are born on this Earth, a place of land and sea, where our connection to the ground beneath us forms the foundation of our identity. From this connection, we belong to families and societies, which, over time, have given rise to larger human constructs—nations and borders. These constructs, created to define and unify, have evolved into powerful symbols, representing more than just territory. They encapsulate emotions, allegiance, and identity, extending beyond simple lines on a map to shape how we perceive the world and our place within it. This emotional attachment to national symbols and constructs is what fuels nationalism.